About the journal

Why these brands are in Brand Finder

Brand Finder follows 12 Australian consumer brands and the official online store each one runs. Think bedding, skincare, luggage and clothing labels, plus a few Australian retailers such as a bookshop and a beauty store.

The shop has to be real

A brand only appears once its own website shows an actual shop, with products and a cart. A beautiful website with no way to buy does not qualify. Nor does a marketplace listing or a stockist page.

Proof of Australian roots

For 9 of these labels the evidence is Australian origin, stated on the brand's own site. 3 show an Australian head office. Each brand page quotes the line and links to it, so you can read it for yourself. Where a brand's site states its location, the card shows it; 9 brands do today.

How the edit is arranged

Brands are grouped by what they make. A group becomes a browse page when it holds at least three brands; right now that is beauty and personal care (3), plus bedding and bath (3). Brand groups list the journal's brands alphabetically, never as a favourite-first edit; the directory is ranked by Google rating adjusted for review count, as set out below. We do not print reviews, prices or discount codes.

If something has changed

Stores change their range and sometimes close. Each brand page carries the date its sources were read, and this edition was read in September 2026. Spotted an error, or want a label taken out? Please email support@brandfinder.com.au with a link to the brand's own page that shows the change.

How the directory is ranked

Ranked by Google rating adjusted for the number of reviews: every business starts at 4.5 stars from 10 reviews and its own reviews move it from there, so 4.9 from 300 reviews ranks above 5.0 from 6. The ratings are Google's figures as held in our data in October 2026, not an assessment by Brand Finder. The directory page lists every business Brand Finder holds, best-rated first, and each category and city page ranks the businesses in that category and city. A business whose branches share one website may be listed at only one of them, or at a few, so a chain's shop or office in your city may have no entry of its own here. Each listing carries that branch's own Google rating and review count, and its card says where that branch is. With nothing searched or filtered, a business with several offices or shops is shown once in the first results of the directory page, and its other listings follow further down; a search or a filter passes no listing over. Source-checked profiles have no Google rating on file: they follow the ranked list on the directory page and are listed alphabetically on category pages. A city page shows its best-rated 100 as cards and the rest in a compact ranked list.

Businesses from public map listings

Besides its source-checked profiles, Brand Finder lists 6,360 businesses taken from their public map listings, across 318 ranked city pages, as held in our data in October 2026. Each is marked "Public map listing". A business is included only with at least five Google reviews, a primary category that matches the page, and a location placed from its own address or map coordinates; a business on our removal list is never included. These businesses have not been checked against their own websites. Each has a profile with its name, suburb, Google rating with the review count and the city page it is listed on, linking to its own website or its Google Maps listing.